Can one video change the course of history?

Project Extraordinary is a collaboration between WiLD Studios (short form division of Natural History), WWF and UN Environment; with the mission to make sustainability extraordinary and appealing for consumers so it can be ignored no longer. Central to the project is an international award competition for advertising agencies to develop a video concept to get 1 billion consumers across the globe prioritise sustainability for at least 50% of their purchases by 2020.

The Winner’s video will be premiered and discussed in a forum at Cannes Lions, attended by the world’s leading brands, creatives and influencers. The discussion will continue on the world stage, reaching millions of people all over the world on social.

Read more about Project Extraordinary.

Photo credits: WiLD Studios © NHNZ